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October 15, 2013

Dear Executives,

The technology innovations will change the motion picture and TV in various paths, which the audiences will benefit with value for inspiration, knowledge and networking, etc. The “changing face” of Transmedia Entertainment may come with democratization of broadcasting technology that will impact traditional broadcasting industry, while Transmedia storytelling may also tailor for the audience’s needs on when, what, where and how they want the story told via interactive means and ways. The broadcasting and media and related industries are undergoing a revolutionary change.

Since its establishment in 1994 the SMPTE Hong Kong Section (SMPTE-HK) has dedicated to promoting advanced technologies and information exchanges and driving new industry developments and technological applications, and organized academic discussions, training courses and technical seminars. In order to share with the Hong Kong professionals from broadcasting and related sectors the future developments and technical trends, SMPTE-HK will hold a seminar, “The changing face of Transmedia Entertainment Platform”, along with its anniversary on November 15, 2013 (2:00 p.m.-6:00 p.m., Friday), which will invite local, mainland and overseas experts to present hot topics, new developments and applications such as OTT TV, UHD (4K and beyond), Multi-screen Ecosystem, Stratos Jump Project case study and Second Screen Practice. The seminar is an anniversary event of SMPTE-HK and organized with IVE (Hong Kong Institute of Vocational Education) and HKDI (Hong Kong Design Institute), and co-organized by Tech-ex Dot Com Ltd., and sponsored by New Digital Technology Holdings Ltd.

We hereby invite you to attend this seminar on new technologies and applications for transmedia entertainment platform. Please refer to the details attached to this invitation letter.

Yours truly,
Tony Ngai
Chair
SMPTE Hong Kong Section


Invitation

Registration deadline : November 12, 2013
You are cordially invited to attend Seminar on
The changing face of Transmedia Entertainment Platform
Date: November 15, 2013 (Friday)
Time: 1:45 p.m. - 6:15 p.m. (Registration starts at 1:15p.m.)
Venue: Hong Kong Design Institute (HKDI)- VTC Auditorium
3 King Ling Road, Tseung Kwan O, N.T., H.K.
(Tiu King Leng MTR A Exit)
Medium: Putonghua / Cantonese / English
Admission fee: Free of charge (Pre-registration is required)

Welcoming Speech
Mr. K.L. Lam Governor Asia Pacific, SMPTE

Keynote Speech
Mr. Bob Seidel Executive Vice President, SMPTE, USA

Presentations
Mr. ZHANG Jianping Chairman, East China TV Technology League (ECTTL)
Ultra High Definition(UHD) development trend in China and ECTTL’s research and application practice
Mr. Jason Yuen Sales Director, Ericsson
Optimizing Multi-screen Ecosystems to The Enable Effective Monetization of TV services
Dr. XU Jiangshan Chief Engineer, Shenzhen Topway Video Communication Co Ltd.
Meeting the Challenge from OTT - response tactic and technical framework investigation from cable network operator
Memorandum of Understanding Signing Ceremony Signed by Dr. Lawrence Chan, Deputy Executive Director of VTC and Mr. K.L. Lam, Governor, Asia Pacific of SMPTE and Chairman of SBE-HK
Mr. CHEN Mo Vice General Secretary, China Society of Motion Picture and Television Engineers
China LED Lighting Standard
Mr. Matthias Leister Head of Wireless Video & Audio Solutions, Riedel Communications
Red Bull Stratos Remote Production at the Edge of Space
Mrs. Oonagh Chan Head of Broadcasting Services, The Hong Kong Jockey Club
Second Screen for Hong Kong Live Racing coverage
HKDI / R&S / Sony
Representatives
Recent 4K’s application in Television with case study by Sony, and Review presentation of learning experience on 4K master class by HKDI, R&S and Sony


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