在广播电视方面，随着信息技术的高速发展广播电视数字化进程的不断加快，面对二十一世纪的挑战，Panasonic 电器投入巨大力量开发数字电视技术，陆续推出了一系列以高科技为特征的数字电视产品。面对新世纪，IT技术在电视领域的广泛应用，Panasonic 电器推出了P2技术，它采用半导体存储技术，不但大大提高了稳定性和可靠性，更重要的是使前期采访设备与非线性编辑系统更加紧密的结合，使电视台的节目制作工艺流程更加高效。为更好的满足高清市场的发展，促进高清技术的进步，Panasonic 电器又最新开发和采用了H.264压缩算法。开发了P2 HD产品，并且获得08年北京奥运会高清节目转播的官方格式，Panasonic 电器广播电视事业希望对中国广播电视事业繁荣和发展贡献出自己一份力量。

Matsushita Electric always has the great reputation in the field of world electron by brand “Panasonic ”. Since its foundation, Matsushita Electric always scrupulously abides “Devoting ourselves to the improvement and progress of society, contributing ourselves to the development of world civilization.” as its social responsibility and enterprise guiding principle. In order to realize the abundance of social life and to promote the development of society, Matsushita Electric is now actively engaging in research & development as well as management in every aspect from basic technology, commodity technology to the new manufacturing technology all over the world. Matsushita Electric uses “Panasonic ideas for life” as the brand slogan, Matsushita Electric will continuously contribute to improve the cultural life of people all over the world and to realize its ideal of “Ubiquitous Network Society” and “Co-existence with the Global Environment”.

In the field of broadcast, with the high speed development of information technology and broadcast digitization, Matsushita Electric invests the tremendous power to develop digital television technology for the 21st century challenge, and it has promoted a series of digital television products characterized as high technology. Facing to new century, IT technology applies in television domain widely, Matsushita Electric promotes P2 technology, which uses the semiconductor for recording. This technology not only greatly enhanced the stability and the reliability, more importantly closed the earlier stage interview equipment and non-linear edition system, which makes the program producing process of television more efficiently. For satisfying the development of HD market better and promoting the progress of HD technology, Matsushita Electric develops the H.264 compression algorithm. Has developed the P2 HD product, and obtains the official format of HD program broadcasting in 2008 Beijing Olympic Games, broadcast systems of Matsushita Electric hopes that it can contributes its own strength to the prosperity and the development of China’s broadcast business.